Influencing skills are becoming more important - even indispensible in modern organisations. If you can influence, you can affect change and you can have an input into how things will be in the future. If not, we can find things 'being done to us', simply because we have not been effective enough at various stages where influence is important. We look at the world of influence; what it is, what it isn't; how to acquire it, and how to keep it. We examine how to use it and to choose which techniques are appropriate for the situation and context, and the range of personal effectiveness skills which contribute to becoming an influential figure with a personalised personal influencing style.